While Microsoft waits for a response to their latest offer to purchase Yahoo, Inc., Google, Inc. continues to update it’s programs for business. The latest update, “Team Edition” software debuts today. According to New York Times, the free online software program will “make it easier for people in the same organization to share documents and information.”Users within organizations who share the same e-mail address extensions will be able to easily sync projects through instant messaging and calendars, in addition to standard word processing and spreadsheets.
Google hopes that a portion of the businesses that sign up for the free version of “Team Addition” will later upgrade to a premium version of the application.The “Team Edition” software will pose more competition for Microsoft Corporation, who charges for it’s word processing, spreadsheet, and presentation programs. To date, Google reports that more than 500,000 businesses have signed up to use the company’s free applications.
Video Preview: http://www.youtube.com/watch?v=hOYFv47zSz0
How Can PR Pros Use It?
Professionals in the Public Relations and Marketing industries may find the new software from Google, Inc. valuable in upcoming projects. “Team Edition” free software is now available for download on the company’s mega-profitable search engine site, Google.com. “Team Edition” is a great tool for the communications industry because so much of the work in it is done in teams made up of different departments from creative to finance. The “Team Edition” software allows all parties involved on one project to work together seamlessly by sharing calendars, spreadsheets, e-mail, instant message, and more. Whether a marketing team is working over a period of months on a campaign for a client, or a member of the team need to respond quickly to a media development with a press release, everyone involved with the project or client. Some early customer comments for “Team Edition” can be seen on sites reviewing the application. One common source of praise for “Team Edition” is the cost-effectiveness for smaller corporations. One user commented that for companies that lack the budget for a sophisticated IT department, “Team Edition” gives employees a means of staying connected. The chief complaint among users is the limit for “team” being users with matching e-mail address extensions (i.e. ___@compnayx.com), according to comments on Internet articles profiling the software. Comments reflected concern over having team members from multiple companies who therefore have various e-mail address extensions making them unable to sync through “Team Edition.”
Buzz about "Team Edition:"
http://www.nytimes.com/aponline/technology/AP-Google-Software.html?pagewanted=all
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