Why you should keep blogging

During the last week of classes for my fellow seniors, talk centers around the status of the current job market- less than ideal for those of us trying to secure our first jobs. This http://www.businessweek.com/smallbiz/content/jul2007/sb20070713_202390.htm

Business Week article looks at the most sucessful bloggers around. All of the people in this article live full time off the money they make through their blogs.

Always nice to have a back up plan...

(Photo: businessweek.com)

Best Practices

As the end of the semester approaches I thought I would summarize a few lessons that stood out for me when I reflected on what I've learned. These "best practices" apply to all businesses and are especially important for young people looking to begin a career in PR. 

Writing: "You must be a strong writer." -Everyone

Technology: Blogging, second life/avatars, social networking sites, Blackberries. Be a pro.

Branding: "People always ask 'why do these wealthy people get free products?' They are the best walking advertisers that money cannot buy." -Gigi Howard

Media Relations: Databases, pitch carefully, wine and dine

Personality: Balance shy and aggressive, be outgoing, put together, friendly

Networking: Do it 24/7, write thank you notes, be current

Launching a career: Critical thinking, recognition of duties not title, "Confidence, enthusiasm, and an investment in your career." -Mike Lake

What if there were no Internet?

Through my blog this semester, I've explored an array of ways we use emerging technology, especially the Internet, in our daily lives and as communications professionals. One night (when I probably should have been doing something more constructive) I found myself watching... South Park. Now really, I NEVER watch South Park, but last week's episode, Over Logging, parodied the catastrophe that might ensue if the world lost the Internet, and it kind of makes you think- What would you do without your Internet?

Watch "Over Logging" from southparkstudios.com: 

http://www.southparkstudios.com/episodes/166179/

In Good Taste: Social Responsibility

Sometimes I’m met with less than enthusiastic response when I talk about how much I love fashion, and how important it is. Some people today seem to think that too many "more serious” issues are happening in the world today to take fashion seriously, or that caring about what the next it-bag will be is frivolous.

Okay, I don’t want to start a debate over why you should read Vogue before Newsweek, I just want to point out the enormous global influence fashion has everyday, and how designers do use that power for good.

One case where the fashion industry brought major attention to an important global issue was last summer when designer Anya Hindmarch (http://www.anya

hindmarch.com/

about_us/) 

released her wildly successful “I’m not a plastic bag.”

When the first version of the tote sold out in London (in two hours), Hindmarch talked to the bloggers at bagsnob.com to explain her philosophy for creating the eco-friendly accessory. She told bagsnob that the project began two years earlier when she was approached by the operator of We Are What We Do (http://www.wearewhatwedo.org/), describing the site as  "a fantastic movement who try to inspire people to use their everyday actions to change the world." Of the operator, Hindmarch says, "he is very much of the belief that if everyone makes a small change and does their bit it can actually amount to making a big difference. I just loved the simplicity of that and I agree with it.”

Well, Hindmarch may have been attracted to the simplicity of the bag, but for shoppers everywhere, getting your hands on the canvas tote was anything but simple. After being photographed on the arm of many celebrities, the stock of 3,000 bags sold out at Whole Foods in New York City in just 29 minutes (Video: http://www.youtube.com/watch?v=oXaLdRdMK-M). The bag had to be banned in China after several women in Hong Kong were injured after being trampled while trying to buy it.

Even with it’s worldwide popularity, some fashion commentators questioned the bag’s appeal. But really, should we question why people want to be fashionable and save the world at the same time, especially when the bag retails for just $15?

So now the question is, how big an impact did the “I’m not a plastic bag” frenzy really have on the condition of the environment? According to thegothamist.com(http://www.thegothamist.com/), “over 380 billion plastic bags are consumed in the U.S. each year, they take about 500 years to degrade and less than 1% reuse them.”

Hindmarch puts the practicality of her tote into perspective, telling bagsnob.com, “I refused nine plastic bags as I could put things directly into my cotton one - and that’s amazing. If it makes people rethink their behavior and perhaps makes the supermarkets rethink their solutions then it’s achieved something as far as I’m concerned."

New this season, Dog Eared has a great selection of canvas totes on their website: http://www.dogeared.com/mm5/merchant.mvc?Screen=CTGYMINI&Category_Code=shopping-bags